Privacy policy

Privacy Policy Last updated: November 17, 2025

Hero Products USA (that’s us) runs this website and store on the Shopify platform. This Privacy Policy explains exactly what personal information we collect, why we collect it, who we share it with, and what control you have over it.

By using our site or placing an order, you agree to this policy.

What Personal Information We Collect

We only collect what we actually need to run the store and serve you better:

Name, shipping address, billing address, email, and phone number
Payment details (card number, expiration, CVV — processed securely by our payment processor; we never store full card numbers)
Account login, password (hashed), and preferences
Order history, items you view, add to cart, wishlist, or buy
Customer support messages and chat history
Device info: IP address, browser type, operating system
Usage data: pages visited, time spent, clicks (via cookies and pixels)

How We Get It

Directly from you (when you check out, create an account, or contact us)
Automatically (cookies, pixels, and analytics tools)
From Shopify and our trusted service providers (payment processors, shipping carriers, etc.)

How We Use Your Information

Straightforward reasons only:

Fulfill and ship your orders, handle returns/exchanges, and process refunds
Run and improve the site (remember your cart, show relevant products, etc.)
Send order updates, tracking info, and customer support replies
Send marketing emails or texts — but only if you’ve bought from us or explicitly opted in. We hate spam as much as you do. Unsubscribe any time with one click.
Show you relevant ads on Google, X, TikTok, etc. (you can opt out — see below)
Prevent fraud, secure the site, and keep everything running smoothly
Comply with tax, accounting, and other laws

How Long We Keep It

We keep personal information as long as you have an account or as needed to provide the Services, plus a reasonable period afterward (typically 7 years for tax/accounting purposes unless law requires longer). Once we no longer need it, we delete or anonymize it.

Who We Share It With

We don’t sell your data in the traditional sense, but some state laws treat ad targeting as a “sale” or “share.” Here’s the full list of who sees your info:

Shopify (our platform — they host everything)
Payment processors (Stripe, PayPal, etc. — PCI-compliant)
Shipping carriers (USPS, UPS, FedEx)
Analytics and advertising partners (Google Analytics, Meta Pixel, TikTok Pixel, etc.)
Fraud prevention and security tools
Our accountants, lawyers, or law enforcement when legally required
In the event of a sale, merger, or bankruptcy of the business

California & Other State Privacy Rights (CCPA, CPRA, CTDPA, CPA, VCDPA, etc.)

If you live in California, Colorado, Virginia, Connecticut, Utah, or other states with privacy laws, you have these rights (not absolute — some exceptions apply):

Know what personal information we’ve collected about you
Get a copy of it (portability)
Correct inaccurate data
Delete your data
Opt out of “sale” or “sharing” for targeted advertising
Non-discrimination for exercising your rights

Easy opt-out of targeted ads / sale / sharing: Click here to opt out → [https://heroproductsusa.com/pages/privacy-opt-out] (or just email us — we’ll do it manually within 24 hours).

We honor Global Privacy Control (GPC) signals where required by law.

Cookies & Tracking

We and our partners use cookies, pixels, and similar tech for site functionality, analytics, and advertising. You can control cookies in your browser settings, but some features may break if you block them all.

Children

This site is not for kids. We do not knowingly collect personal information from anyone under 13 (or under 16 where applicable law requires). If we find out we have a child’s data, we delete it immediately.

Security

We use industry-standard encryption and security practices, but no system is 100% unbreakable. We’re PCI-DSS compliant through our payment processors and never store full card numbers ourselves.

International Transfers

Your data may be processed in the United States or other countries. If you’re in the EEA, UK, or Switzerland, we protect transfers using Standard Contractual Clauses (SCCs). Want a copy? Just ask.